Google algorithm change history & updates are the most important part of the SEO industry. First, let’s get started with what are Google Algorithms and about their updates. Also, a list of major updates and algorithm changes that significantly impact on the SERPs.
What is the Google Algorithm?
Google algorithm update function as a mind-boggling framework and posh system which is utilized to recover information from its pursuit file and in a flash convey the most ideal outcomes for a user’s inquiry.
The search engines convey the web-pages positioned by significance on its SERP (Search Engine Results Pages) by utilizing a mix of metrics calculations, a combination of algorithms and various ranking signs.
About Google Algorithms Updates
Every year, Google continues to make hundreds of algorithm updates and changes the search results to please the user. As there is a saying “the client is always right”, here we can say that “the user is always pleased”. And most of the time, this is what Google is trying to achieve.
To fulfill that need & improve the search, Google occasionally rolls out major algorithms update that affects SERP results. Google officially lets the world knows about major
Google search algorithm changes & updates.
In its initial years, Google just made a bunch of updates to its metrics and algorithms. However now Google makes many changes each year.
For search marketers, knowing what Google's major updates are, & how they work. This helps to understand the change in the search engine ranking of their site. Analysis of these algorithms can help to improve the SERP position.
While most of these updates and changes are so slight that they go completely unnoticed. But few were so important that have had the biggest impact on SEO.
1) Panda
Launched Date: February 24, 2011
Risks: Duplicate, plagiarized or thin content, keyword stuffing
2) Penguin
Launch date: April 24, 2012
Risks: Spammy or irrelevant links or incoming links with over-optimized anchor text
3) HummingBird
Launch date: August 22, 2013
Risks: Keyword stuffing, low-quality content
4) Pigeon
Launch date: July 24, 2014 (US) and December 22, 2014 (UK, Australia, Canada)
Risks: Local businesses with Poor on- and off-page SEO
5) MobileGeddon
Launch date: April 21, 2015
Risks: Poor mobile usability i.e. lack of a mobile version of the page
6) RankBrain
Launch date: October 26, 2015
Risks: Lack of query-specific relevance features, shallow content, poor UX
7) Possum
Launch date: September 1, 2016
Risks: Tense competition in your target location
8) Fred
Launch date: March 8, 2017
Risks: Thin, affiliate-heavy or ad-centered content.
Launch date: October 21, 2019
Risks: Affect long-tail search queries.
The
SEO arena has become less predictable and more challenging by these ever-increasing algorithm updates. For someone setting foot in the SEO arena and want to make milestones in this incredible journey. taking the critical analysis of these recent updates is necessary.
These
Google SEO algorithm changes & updates have shaped the face of SEO. As an industry, Search engine optimization has come a long way.
If you have an algorithm update you think should be added to the list? Please let us know in the comments below! If you’d like assistance with your website SEO,
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Ravi Ahiriya
October 5, 2022