Released in the year 2011, the Google Panda Algorithm emerged as a boon in the realm of content creation. Ever since the launch, it has benefitted users immensely. Banking on the objective of filtering out websites with low-quality content, the panda google algorithm aims to improve the browsing experience for users.
In order to make the most out of Google’s powerful algorithm updates, one must be aware of its working and fundamental aspects. To learn more about the panda algorithm, keep reading.
What is the Google Panda Algorithm?
Google Panda algorithm is Google’s one of the principal ranking systems known to reward websites with high-quality content by moving them to the top rankings in search engine results. At the same time, it fades the presence of low-quality content websites by pushing them to the depth in search results.
For Google, delivering quality search results and excellent user experience is always the priority and this is what led to the debut of the Google Panda algorithm.
How does Google’s Panda Algorithm Work?
Google Panda algorithm works on complex mathematical and scientific mechanisms wherein certain predefined signals are used to designate a score for a website. On basis of these signals, the overall quality of your website is determined. However, this process is quite rigorous and involves a range of parameters depending on which the search engine decides what is good and what is not.
Thus, with Google Panda at work, you are sure to find exactly what you are looking for.
What Does Google Panda Algorithm Tend to Target?
In Google’s terms, Google Panda implies thin, low, and useless content. But what does this really means and what kind of content is most probable to be targeted by Google Panda update? So, here are indicators that are likely to trigger the Google Panda algorithm.
Thin Content: Websites deprived of quality content tend to have a negative user experience. This could happen due to pages with less content, incomprehensible words, sentences, or huge grammar, punctuation, and spelling mistakes. Also, content that lacks semantic SEO is vulnerable to be targeted by the Panda algorithm.
Duplicate Content: Originality is the key for Google therefore all web pages jammed with duplicate and redundant content are likely to be targeted by the Panda algorithm. They are automatically pushed back in lower SERPs. Earlier, many websites employed copy-paste strategy to target the same keyword for boosting their rankings. However, this is now effectively being eliminated by the Panda algorithm.
Excessive Ads: Web pages that focus more on money-making through adverts than on user experience are also targets of the Panda algorithm. Too many adverts and less useful information annoy users and deliver a poor experience. The maximum allowable limit for ads on a webpage is 6, exceeding beyond this is bound to increase your bounce rate considerably.
Panda algorithm aims to boost the presence of quality web pages in search results while removing low-quality ones from top searches. Thus, your website as a whole should work on delivering valuable information and experience to users. A website should ideally have unique, quality content with strong backlinks, and customer reviews. This will help Google Panda recognize your site’s quality and value to users which will ultimately enable you to fetch top rankings.