4 Simple and Free SEO Tools That Help to Improve SEO Rankings

Ravi Ahiriya September 29, 2022 79 10

When it comes to improving your site’s ranking the SERPs, there are different aspects and factors that you have to be careful of.

You have to create quality content, get authoritative backlinks, and focus on site design and so on. Since there are so many things that you have to do, it can get a bit of a hassle to do it all on your own. That’s where we take the help of online tools.

In this post, we are going to be looking at 4 free and simple SEO tools that can help you improve your website’s ranking in the SERPs.

4 Simple and Free SEO Tools That Help to Improve SEO Ranking

1. Ahrefs

Ahrefs can be used for different purposes. It has tools for monitoring site performance as well as conducting keyword research.

Keyword Research: Keyword research is one of the main essentials of SEO. Without it, you won’t be able to use relevant keywords in your content. With Ahrefs, you can find out the keyword difficulty, search volume, clicks and global volume of your required keyword.

Website Analysis: Ahrefs also gets you detailed insights on your website’s performance. You can find out metrics such as the number of backlinks, referring domains, organic keywords, organic traffic and traffic value.

It could come to your mind that website analysis is merely an act of…perusal. How can it then help improving your site ranking?

Here’s the thing. A lot of SEO work is just about monitoring and watching your website’s performance. By observing the increasing and decreasing trends of your website (such as its traffic, backlinks etc.), you can get an idea about the efficiency of your SEO game-plan.

If you introduce a change in your SEO strategy, you should watch your site’s performance after implementing it. If you notice a positive change in your website performance, you can stick to using the updated strategy. On the other hand, if there is a negative change in the performance, then you can revert back to using the old tactics instead.

2. Prepostseo

Prepostseo is one of the popular websites of SEO optimization, helps you with pretty much what it says in the name…’pre’ and ‘post’ SEO.

This platform has tools for both: SEO planning and optimization as well as site monitoring. It has, among others, a large variety of content optimization tools and domain tools such as a plagiarism checker, paraphraser, grammar checker etc.

Content optimization tools, such as the ones listed above, are necessary for improving site ranking in the SERPs because they can help you optimize your content for SEO. Let’s take a looksie at some of the main tools offered by Prepostseo in this category.

Plagiarism Checker: Prepostseo offers an excellent plagiarism checker that you can use for free. Mind you, there are paid versions available, but there’s no pressure.

By checking your content for duplication using this plagiarism checker, you can make sure that it is 100% unique. Since plagiarism can hurt your site’s credibility and rank, you should make sure that there’s none in the content that you are going to upload.

Paraphraser: Using a plagiarism checker to find duplication in your content is one thing, but what should you do if the report comes back with just 70% uniqueness? You use a paraphraser, that’s what. The paraphraser offered by Prepostseo comes with four different modes. Each mode effects a different number of changes in the given text. The overall working of the whole tool is intelligent. It does not make a lot of contextual mistakes…which is a problem that you have to face with a lot of other similar online tools.

DA Checker: Like we said, Prepostseo has both types of tools viz. for optimization as well as monitoring. The two discussed above are for optimization. This one, on the other hand, is for monitoring.

The DA checker by Prepostseo gives out multiple stats and metrics for the given URLs such as the domain authority, page authority, and spam score.

Free users can enter up to 10 URLs at a time whereas paid users can add a whopping 500 URLs in a single go.

3. Yoast Content Analysis

The real-time content analyzer by Yoast is an outstanding tool that you can use to make sure that your content is properly optimized for SEO. The analyzer highlights the readability metrics in the given content so that you can make it easier to read. Similarly, it displays the various SEO assessments so you can easily see which aspects you’re missing e.g., focus keyword, image, meta data etc.

To analyze the content, you have to paste your text inside the given input field and this is where we can appreciate yet another awesome feature of this content analyzer i.e., the formatting options.

The input box comes with a variety of different formatting options such as adding bold and italics style, bullets, numbered lists, alignment, links, blockquotes etc. If you want to, you could even directly write out your content (article or blog post) using the features offered by this in-built text editor.

4. SEO Site Checkup

SEO Site Checkup lets you run a quick scan of your entered domain to find out possible problems and issues with the SEO-related factors such as loading time, URLs, image responsiveness etc. This is how a report generated by SEO Site Checkup looks like:

Based on these factors and metrics, the entered domain is given a score out of 100. You can also scroll down to see detailed information about the errors found, as well as steps on how to fix them.

Using this tool can very helpful for improving your site’s SEO rank. You can fix the issues pointed out by the tool in order to maximize your site’s SEO-friendliness.


Doing your site’s SEO on your own can be tough and time-taking. There are a lot of factors and aspects that you have to take care of, and a lot of techniques that you can have to work on.

In this post, we looked at 4 simple and easy tools that you can use to get some help in your SEO endeavors. By using these tools, you will be able to get your done quicker and more efficiently.